Selling your home in South Florida is not getting any easier in 2025.
Here are some of the challenges:
- changing from high season to rain season
- slowing demand
- less people migrating to Florida
- the condo mess continues
- the highest inventory in recorded history, and…
- the new paperwork, decisions and disclosures.
If you’re a homeowner who’s thinking about selling your home as summer approaches, you must be prepared for heavy headwinds.
Selling Your Home Expanded Version
* Rain season began like clockwork on May 1st and it’s rained every day since. Humidity is already getting thick and hotels are starting to see occupancy drop. Our high season with packed restaurants and buyers is now thinning out.
* Cities like Miami, Tampa and Ft Lauderdale are experiencing the lowest migration numbers in years.
* The Florida condo situation remains a challenge. Of course there is the Structural Integrity Reserve Study (SIRS) that went into force at the beginning of the year. There are still a high number of buildings that haven’t obtained theirs. This turns potential buyers away. Other HOA’s have yet to fill their reserves. All while condo supply surges higher as these owners want – need – to sell and are dropping prices fast. This fact alone won’t help in selling your home anytime soon.
* The total number of Florida homes on the market as of May 1st is 182,589. Check it out:
This is the most ever recorded in Florida. And as you can see in my weekly update below, South Florida is 63,385. That’s about 1/3 of the state’s total supply.
* If you plan on selling your home in 2025 there are new options that come from the Clear Cooperation Policy. At the core of this is a National Association of Realtors policy from years past stating all new listings must be put into their local MLS within 24 hours. Although this is great for sellers as it gives them exposure to the widest audience available in the world… it also limits their options.
So, there’s now the “Seller Advisory” form that explains if a seller doesn’t want to put their listing in the MLS, there is limited buyer exposure. Some brokerages believe it’s better to put their agent’s listings on their website/systems and try to sell it on their own – before the listing “hits the market.” This limits exposure, but gives home sellers an option.
Brokers With Various Ideal for Selling Your Home
These brokerages believe that once a home is listed, the clock starts ticking on the Days On Market data point. The longer a home is “on the market” the more downward pricing pressure the home receives – home buyers wonder “why is it not selling… is there something wrong?” Or, “that seller must be getting desperate now.”
Exp Realty, the global brokerage I work for, believes in giving home owners the most exposure possible after they sign a listing agreement. This means getting your listing into the MLS promptly so it syndicates out to the dozens of website portals globally. Other brokerages think it’s best to try and sell the listing themselves first. They believe it’s best to not letting the Days On Market metric kick in so fast before putting it on the MLS.
As you can see, there’s a lot going on behind the scenes to make selling your home a better process. And as it’s been for decades, the real estate industry remains dynamic and is working through ways to best serve its customers.
Beyond these ideas above, the most important thing you must do when selling your home today is pricing your property right from day one.
The “let’s put my listing up at this price and see what happens” strategy is the best way for not selling your home. Your competition has never been this high so don’t allow any mistakes in your strategy to appear. Remember: the first 14 days of your listing is your sweet spot.
And with that, if you’re thinking about selling your home… what can I do to help you?
(Main Photo: Delray’s world-class beach looking south)
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*** If you haven’t yet, please vote for Delray Beach as the #1 Best Beach in Florida for the second consecutive year in a row (we’re in the lead for now)
*** Still haven’t heard of the Buyer-Broker Agreement? It launched across the USA las August 17th. It’s a mandatory form for buyers and their agents to complete BEFORE touring properties together. It makes sense. It allows a more thorough conversation between the two party’s that is more transparent and engaging. Get caught up with it here
*** Hyde Park Prime Steakhouse opened last week in Atlantic Crossing building. Gorgeous
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*** South Florida Real Estate Inventory is ABOVE 2019***
Last week’s supply was 63,926
Today’s supply is 63,157
Supply was Down 2769 units last week
*** Supply is UP 9,919 or 19% in 2025 ***
