Why Sustainable Homes are a Growth Industry

John M Wieland
John M Wieland
Published on December 23, 2024

In 2024, the real estate market witnessed a significant surge in sustainable home features, reflecting a growing commitment to eco-friendly living among homeowners and buyers.

Mentions of solar technology in property listings increased by 18% compared to 2023, indicating a rising interest in renewable energy solutions. Whole-home batteries, essential for storing solar energy and ensuring energy independence, saw a remarkable 62% increase in listings. Additionally, electric vehicle (EV) chargers appeared in 34% more listings, highlighting the expanding adoption of electric vehicles and the necessary home infrastructure to support them.

I have a page dedicated to resources when you’re ready to take the next step to learn about sustainable homes or implement green living ideas into your lifestyle

Sustainable Homes and Features with Growing Demand

Advancements in Solar Technology

The global solar power sector experienced substantial growth in 2024. Projections indicated the addition of approximately 270 gigawatts (GW) of solar capacity worldwide, marking a 29% increase from the previous year. This expansion underscores the escalating shift towards renewable energy sources on a global scale.

California leads the nation in solar installations with over 49,000 units. Solar is also responsible for over 31% of the state electricity. Company that to Florida, which is ranked 3rd in solar units at just over 17,000 units and 8% for solar electricity. Florida is a huge growth market for sustainable homes as the “Sunshine State” continues to seek more ways to become resilient to storms and capture more energy from our 250+ days of sunshine each year.

Rise of Whole-Home Batteries

The increased interest in whole-home batteries is closely linked to the proliferation of residential solar systems. These batteries store excess energy generated by solar panels, providing homeowners with a reliable power source during outages and enhancing energy self-sufficiency. In Japan, for instance, the government mandated that all new homes built by large-scale homebuilders from 2025 must have solar panels, a move expected to boost battery sales.

Expansion of Electric Vehicle Infrastructure

The rise in EV charger mentions within property listings aligns with the broader adoption of electric vehicles. In the United States, the number of public charging stations increased significantly, with a notable rise in fast-charging infrastructure to accommodate the growing number of EVs.

Market Implications for Sustainable Homes

The integration of these sustainable features not only promotes environmental responsibility but also enhances property appeal and value. Homes equipped with solar panels, energy storage solutions, and EV chargers are increasingly attractive to eco-conscious buyers, potentially leading to higher resale values and faster sales.

Sustainable Homes Save You Money

Did you know that energy-efficient homes can be more affordable than you think?  It’s time to debunk the biggest myths surrounding green homes!  Many buyers assume that energy-efficient homes come with a hefty price tag.  But here’s the truth: these homes can SAVE you money in the long run with lower energy costs, lower maintenance fees, and even offer better resale value.

Let’s talk about real savings:

Lower utility bills – think reduced electricity & heating costs. Long-term value increases sustainable homes and living that’s better for both your wallet and the planet.

Is an energy-efficient home on your radar?  Drop a comment or DM me if you want to explore energy-efficient options for your next home! Let’s start your journey towards long-term savings today!

Conclusion

The data from 2024 highlights a clear trend towards sustainability and sustainable homes in the housing market. The increased prevalence of solar technology, whole-home batteries, and EV chargers in property listings reflects a broader societal shift towards environmentally friendly living and the adoption of technologies that support a sustainable future.

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